As our world moves in new directions, operational pressures have been placed on those producing and owning premium trade fairs and events.

The traditional single-venue event model has been forever disrupted, with many companies reluctant to commit, produce, sponsor or attend them for the foreseeable future.

Even after there is an expected return to market for many established single-venues, the current industry thinking backs a long-term need to deliver some part, or all of the main programs to a virtual audience in real time. This delivers an essential marketing tool that will assist in gaining new interactive audiences for both exhibitors and sponsors. MultiCityTV Marketplace delivers on these needs.